Chief Marketing Officer

We are looking for a high-energy, growth-minded Chief Marketing Officer (CMO). As CMO, you will be responsible for overseeing the planning, development, and execution of the organisation's marketing and growth strategy. Reporting directly to our CEO, your primary mandate is to drive revenue through effective, scalable, and data-driven marketing initiatives. You’ll bring vision, leadership, and operational excellence to a high-performing marketing team that supports our mission and market expansion.

What the role looks like

• Build a strong brand by creating communities that prospects want to join and partners are proud to support.

• Lead the product marketing strategy: define clear messaging and positioning for new and existing products together with Product, Sales, and Customer Success
  
  

Key responsibilities

• Establish a high-performance culture with a diverse team of marketing professionals across functions and geographies

• Work closely with Sales, Customer Success, and Product to drive business growth

• Collaborate with Country Leads to succeed in local markets

• Plan and run a scalable event strategy, including own events, conferences, and partner activities

• Launch thought leadership and media efforts through partnerships, personal and brand social media presence, webinars, and events

• Build and maintain strong marketing relationships with key Virtuagym clients

What you will bring to the team

• 10+ years of experience in marketing leadership roles

• Curiosity and drive to fully understand the Virtuagym software solution

• SaaS experience is a must; experience in vertical SaaS is a big plus

• Sales experience helps to connect marketing with sales

• Fluent in English and Dutch; German and/or Spanish is a plus

• Excellent communication and people skills

• Able to represent Virtuagym with confidence and professionalism to the world

Here’s why you should join Virtuagym!

 Benefits: 

🚀 Grow your career by having a direct impact on our business results, in a team where learning and personal growth are at the core.

🌎 Remote-friendly: you can work from your home in The Netherlands. 

Please note: for our Amsterdam office vacancies, even though we are remote-friendly, we can only hire people who live in the Netherlands/are open to moving to the Netherlands, and hold a Dutch citizen service number (BSN).
🌴 25 paid vacation days per year (based on a full-time contract), with the option to buy extra vacation days when you have used up all 25 days

🏡 Pension scheme and a holiday allowance of 8% 

💻 We provide your home office set-up and hardware and a working-from-home allowance.

💪 The Virtuagym Health Program: a monthly contribution towards your gym subscription (Trainmore, Basicfit, Classpass, Urban Sports Club etc.), Friends & Family gym discount and free video-on-demand workouts.

✈ Work from abroad (within Europe) for up to 12 weeks a year with a maximum of 4 consecutive weeks.

💬 Unlimited access to on-demand coaching with psychologists via chat, phone, or video call through the platform OpenUp.

Cultural perks:

📈 Many opportunities for personal and professional growth within the company.

😎 A fun, healthy, and international work environment made up of over 35+ nationalities.

🗣 We believe in a flat hierarchy with room to take ownership: your voice will be truly heard.

⚽ Organized Virtuagym sports events throughout the year.

🎉 Awesome company events such as New Year's dinners, Summer outings, ski trips, etc.

🍝 Friday company lunches at our Amsterdam office.

🍹 Weekly Friday drinks and snacks in the office!

🐶 Pet-friendly office at the Amsterdam canals. Bring your pup to work day!

About Virtuagym

Virtuagym is a leading and fast-growing innovator in the digital health and fitness domain, offering a Software as a Service solution and multiple native apps to users worldwide. We offer coaching and management solutions for trainers, studios, clubs and corporate wellness, all with the vision to make the world a healthier and happier place.

Virtuagym is an ambitious, passionate and multicultural team of talented people who want to create a healthier world for all. We believe in teamwork, challenging each other, being bold and adventurous, working lean, taking care of each other and sharing success.  As a scale-up, we embrace our diversity, international character and our flat hierarchy that promotes great freedom, taking ownership and making a true impact. Our talented staff of 175+ employees are based out of two locations: Amsterdam, NL, and Medellin, CO. 

Every day with us will be an opportunity to cultivate and evolve your personal and professional skills, as well as to make a significant impact on a global scale. At Virtuagym everyone can grow, whatever background you bring with you. We are not just colleagues, we are friends, willing to help and support each other. By joining us, you become a part of a joyful and energetic team. 

Ready to join us?
Please do not hesitate to apply by clicking the ‘Apply for this Job’ button below! We will get back to your application within 10 working days. 

For any questions on the vacancy, please get in touch with the recruitment team at recruitment@virtuagym.com.