Are you looking for a challenging role in an international company, located in the center of Medellin, with lots of growth potential? We are now looking for a Marketing Manager Americas to join our Medellin-based team in our efforts to make the world a healthier and fitter place.
Who Are We?
Virtuagym is a leading tech company in health & fitness mobile apps, providing solutions for consumers, gyms, personal trainers, physiotherapists and corporate health services. With over 4,000 clients world-wide, 25,000 personal trainers, and 10 million end-users, availability in 12 languages and over 130 staff in two offices in Europe and Americas, Virtuagym is a leading player in the fitness technology space.
With over 100% growth every year, we keep reinventing ourselves in the fast-paced fitness technology domain. While we are beyond the startup phase, we still cherish our start-up culture and non-corporate approach. At Virtuagym you get the opportunity to grow and we empower you to explore, learn and do great things as we conquer the world with our great solutions!
Our Medellín office is located in the north part of the city in an amazing and eco-friendly building called Ruta N, known as the center of innovation for the city. It was created by the 3 major public entities of the city to promote the development of innovative technology-based businesses.
What Is It All About?
It is our mission to become a top 3 player in our focus markets. North America and Mexico are two of them. Our marketing strategy is focused on the generation of Sales Qualified Leads. We are generating them by utilizing 3 main channels; online, events and print.
Our objective is to identify everyone in this buying cycle. When somebody isn’t ready to make a software purchase yet, we identify them as a Marketing Qualified Lead (MQL). We try to connect with those prospects by educating them on their challenges and offer them with content like Ebooks, Infographics and webinars. With short lead nurturing flows, we try to convert these MQLs into SQLs in a later stage.
As our Marketing Manager Americas you are translating and localizing this marketing strategy to our markets in N/S America. You will work on many facets of marketing, to make an informed decision on how to reach our prospects, how to convert them into qualified leads and how to engage with our customers.
You will work closely together with the Sales and Client Success teams in Medellin to make this into a success. In addition, you will be involved in the overall marketing strategy of Virtuagym.
In your role you will hierarchically report to the Marketing Director at our HQ in Amsterdam but will and work closely together with local management within Sales and Client Success in Medellin.
This role has a lot of freedom and potential to create and shape our commercial success.
As part of the marketing team you will:
Who Are You?
Bonus Points For
What Do We Offer?
Have We Caught Your Attention?
Do not hesitate to apply!
Please send CV in English