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Director of Channel Sales

Netherlands, Noord-Holland, AmsterdamSales

Job description

As Virtuagym keeps on growing, we are now looking for a new Director of Channel Sales. Reporting directly to the CRO, you will be building and executing our commercial channel sales strategy, hire and lead an amazing team of Senior Channel Sales Managers and take our channel sales department to the next level.

This role of Director of Channel Sales is based at our Amsterdam office and is a full time (40 hours) role (part time can be discussed) position. We are a remote-friendly company, meaning you can work from your home at all times within the Netherlands. Additionally, you can work from any location you want within Europe up to 4 weeks at a time for a maximum of 12 weeks in a year.

What this role looks like

The Channel Sales team is mainly focused on expanding and managing our global commercial partnership network (resellers, installation partners and referral partnerships) with companies of all shapes and sizes across Europe and the US. One channel sales partner could for example include a software consultancy firm with 30 sales employees, but could also include a fitness equipment provider with 10K+ employees worldwide. Either way, we ensure our partner’s success by acting like an extension of their business, influence partners across the C-Suite, develop an individual go-to-market (sales, marketing and CS) programs that align to the partners commercial goals and incentivizes them to bring new customers or leads to Virtuagym, whilst using the market leading resources and expertise within Virtuagym to guarantee success.

In this role you will be hiring and managing 3 Senior Channel Sales Managers who each manage up to 10 commercial partnerships in their dedicated region (Germany, US or the rest of Europe). You will work closely with key stakeholders across different departments to align on strategy and operations, like: sales, marketing, finance and Rev Ops.

In outline, you focus on:

  • (re) developing the channel sales strategy, translating the strategy into a roadmap and defining priorities;

  • Team planning & hiring;

  • Coordinating & defining department OKRs;

  • Setting KPIs and targets;

  • Monthly reporting to the board;

  • Coaching & training of Channel Sales Managers;

  • Strategy alignment with other departments;

  • Developing a high performance team.

Priority projects for the coming 6 months:

  • Define commercial agreements with channel sales partners;

  • Develop partner installation packages we can offer to new customers;

  • Build a strong partner network in Germany and the US, consisting out of installation partners and reseller partners;

  • Hire Channel Sales Managers for Germany, the US and eventually for the rest of Europe;

  • Put together a go to market briefcase for new partners;

  • Maximize satisfaction and output from existing partnerships.

The main KPIs you will be driving:

  • New MRR from channel partners;

  • SQLs generated by channel partners;

  • On site customer training sessions completed by installation partners;

  • Partner satisfaction.

Job requirements

About you

  • You have 3+ years experience as a Channel Sales Manager or a somewhat similar role

  • You have 5+ years experience in quota caring customer-facing roles, preferably with enterprise or mid market deals / Scale up / International

  • You are extremely result driven

  • Excellent stakeholder, project, and communication skills

  • You like to challenge others and want to be challenged yourself (by your team and manager)

  • You always think about how things can be better and more scalable

  • You have previous experience in a leadership position

  • Full professional fluency in English and one of the following languages: German, Spanish, French or Dutch

  • Bonus: You have affinity with SaaS models

Important note: please do apply if you meet 70%+ of the criteria. At Virtuagym we hire great people, not just resumes. If you can't check off a few requirements but are a fast learner, we’d love to hear from you!

Here’s why you should come work with us

Next to being inspired daily by talented and motivated colleagues and having plenty of opportunities for personal and professional growth, these are the main Virtuagym perks:

  • Join one of the fastest-growing SaaS scale-ups within the awesome fitness tech domain!;

  • Join a diverse and international team made up of over 30 nationalities, working in an informal and fun environment;

  • We are remote-friendly: with our hybrid working policy you can work from your home within the Netherlands, the office or any other location you want within Europe up to 4 weeks at a time for a maximum of 12 weeks in a year. And we provide your home office set-up and a working from home allowance.

  • Please note: even though we are remote-friendly, we can only hire people who live in the Netherlands/are open to move to the Netherlands and hold a Dutch citizen service number (BSN);

  • We provide 25 paid holidays per year (based on a full-time contract), the option to buy extra vacation days when you used all your holidays for that year, 8% holiday allowance and a pension plan;

  • The opportunity to grow fast within the company, including a lot of support from the management team and the opportunity to keep developing yourself;

  • Stay healthy with our Gym benefits: we provide a great package to choose from a wide range of gym options (ClassPass, Trainmore, Onefit etc.) including a monthly contribution towards your gym subscription, free weekly padel classes, a Friends & Family gym discount, free video-on-demand workouts and unlimited access to on-demand coaching with psychologists via chat, phone or video call through the platform OpenUp;

  • We love to learn: join our knowledge exchange sessions, Lunch & Learn sessions for personal development, the Virtuagym Circle and more;

  • You will be part of a joyful and passionate team, where we share and celebrate success together and organize awesome company events such as new years dinners, halloween parties, ski trips and way more!

About Virtuagym

Virtuagym is a leading and fast-growing innovator in the digital health and fitness domain, offering a Software as a Service solution and multiple native apps to users worldwide. We offer coaching and management solutions for trainers, studios, clubs and corporate wellness, all with the vision to make the world a healthier and happier place.

Virtuagym is an ambitious, passionate and multicultural team of talented people who want to create a healthier world for all. We believe in teamwork, challenging each other, being bold and adventurous, working lean, taking care of each other and sharing success. As a scale-up, we embrace our diversity, international character and our flat hierarchy that promotes great freedom, taking ownership and making a true impact. Our talented staff of 175+ employees are based out of two locations: Amsterdam, NL, and Medellin, CO.

Every day with us will be an opportunity to cultivate and evolve your personal and professional skills, as well as to make a significant impact on a global scale. Here, at Virtuagym, we are not just colleagues, we are friends, willing to help and support each other. By joining us, you become a part of a joyful and energetic team.

Ready to join us?

Please do not hesitate to apply by clicking the ‘Apply for this Job’ button below! We will get back to your application within 10 working days.

For any questions on the vacancy, please get in touch with the recruitment team at

* Please note that we do not collaborate with third parties to fill this vacancy, so third parties are kindly asked not to contact us about this role.