Content Marketer

Job description

Are you looking for a challenging role in an international company located in the center of Amsterdam, with lots of growth potential? We are now looking for a Content Marketer to join our Amsterdam-­based team in our efforts to make the world a healthier and fitter place.

Who Are We? 

Virtuagym has grown fast, very fast. From roughly 30 employees in 2015 to over 200+ in 2019. This wouldn’t have been possible without a great product, great people, great vision and great leadership. But of course, we still see more opportunities!

Virtuagym is a leading tech company in health & fitness mobile apps, providing solutions for consumers, gyms, personal trainers, physiotherapists, and corporate health services. With over 5,000 clients worldwide, 25,000 personal trainers, and 11 million end-users, availability in 14 languages and over 200 staff across two offices in Europe and the Americas, Virtuagym is a leading player in the fitness technology space.

What Is The Job All About?

  • Creating original thought leadership content including interviews, media bylines, blog posts, brand journalism, and SEO articles

  • Scaling our influencer marketing program by identifying, engaging and collaborating with customers, influencers and partners to create and amplify insightful, original and compelling content

  • Creating, measuring and optimizing the content for SEO, lead conversion, and engagement while aligning with key marketing and communications messaging themes

  • Collaborating with different stakeholders that supports a consistent, customer-centric journey across paid, earned and owned channels

  • Updating our website content as needed; WordPress familiarity and skill set is a plus

  • Translation of articles, newsletters, and other marketing texts


  • Experience in tech journalism, communications, content marketing, product marketing or content strategy
  • Ability to write and edit tight, impactful copy for web, ads, and marketing emails

  • Write compelling, impactful headlines and calls-to-action

  • Fascinated by the fitness tech industry - You are plugged into “what’s hot” at the intersection of business and technology today — with a thirst for provocative ideas and trends that are disrupting business

  • A team player - Demonstrated success collaborating across departments and mobilizing content contributors and cross-functional teams around long-term projects and efforts

  • Collaborate closely and effectively with designers, other marketing teams, and internal stakeholders to drive authentic, consistent, and compelling messaging and customer-centric content across multiple channels

  • Develop stories that effectively communicate with specific audiences with specific interests

  • Work proactively and volunteer assistance without being asked and under tight turnarounds

  • Perfect English language skills required

  • Must have native English, Dutch, German, Spanish or French

What Do We Offer?

  • A challenging full-time position and great potential for you to grow and develop yourself

  • Great freedom and autonomy to take ownership, make decisions and have major impacts

  • Various extra benefits such as Knowledge-exchange Program, free Dutch classes and more!

  • Unique start-up company culture with motivated & fun colleagues in the center of Amsterdam!

  • Extra benefits (free gym membership, free fruits, social activities and more!)

  • 25 paid holidays per year (public holidays excluded)

  • Competitive salary

  • Pension scheme

Have We Caught Your Attention?

Please do not hesitate to apply!

For more information, please call +31202619440