Communications Coordinator​ for the German Market

Job description

Are you looking for a challenging role in an international company, located near the center of Amsterdam, with lots of growth potential? 

We are now looking for a Communications Coordinator for the German Market to join our Amsterdam-­based team in our efforts to make the world a healthier and fitter place. 

Who Are We?

Virtuagym is a tech company in health & fitness mobile apps, providing solutions for consumers, gyms, personal trainers, physiotherapists and corporate health services. With over 4,500 clients world-wide25,000 personal trainers, and 11 million end-users, availability in 12 languages and over 200 staff in two offices in Europe and America, Virtuagym is a leading player in the fitness technology space.

With over 100% growth every year, we keep reinventing ourselves in the fast-paced fitness technology domain, and while we are beyond the startup phase, we still cherish our start-up culture and non-corporate approach. At Virtuagym you get the opportunity to grow and we empower you to explore, learn and do great things as we conquer the world with our solutions!

What It’s All About

As Communications Coordinator for the German Market you will bring our marketing mix to life in our German speaking countries. You will manage the entire localization workflow, from defining and refining the prioritization, translation, verification, and optimization processes; all while closely partnering with our Web, Online, Content and Events Marketing executives to ensure that we meet campaign, operations, and budget goals. Sounds like a lot to handle? It is! 

This is a big opportunity for someone who can bring a passion for process, a strong bias towards action, highly collaborative nature, and a facility for working in a cross-functional setting. 

You will work on many facets of on- and offline communications, to make an informed decision on how to reach our prospects, how to convert them into qualified leads and how to engage with our customers. Our aim is to cultivate your skills and make a success out of your and our goals.

Your Responsibilities

  • Assisting in the creation and implementation of the content strategy
  • Translating our marketing strategy into concrete milestones to support our Global and regional objectives
  • Lead region-specific initiatives like supporting local events.
  • Translation and or creation of region specific content for web, blogs, ebooks, success stories and other various content pieces.
  • Proactively optimizing by giving input for web pages, ads and advertorials.
  • Create a presence on social media channels.
  • Contributing to email marketing activities for our lead nurture activities.
  • Coordinating public relations activities.
  • Ongoing monitoring, analysis and reporting of media presence.
  • Evaluating opportunities for advertising, both print and digital.
  • Building relations with thought leaders to grow industry awareness.
  • Develop an understanding of industry trends affecting clients and give appropriate recommendations regarding communication strategy.


We’re looking for someone who has/is:

  • Preferably a Bachelors in Communications / PR / Journalism or alike
  • Exceptional creative writing, editorial, analytical, and research skills
  • Strong communication skills (both written and verbal) in English and German (native-level required)
  • Strong project management skills with the ability to manage and prioritize simultaneous, multiple projects with varying deadlines
  • Results-oriented; able to take concepts and ideas through from implementation to action.
  • Innovative mindset; willingness to try creative and different ways of accomplishing work.  
  • An independent and proactive mindset
  • A strong sense of motivation
  • Approachable and sociable attitude

Bonus Points For

  • Experience with Google Analytics
  • Experience with  Wordpress, Hubspot is a plus
  • Experience with optimizing content for SEO is a plus

What We Bring to the Table

  • A challenging full time position and great potential for you to grow and develop yourself
  • Great freedom and autonomy to take ownership, make decisions and have major impacts: 
  • Various extra benefits such as: free fitness subscription, free Dutch classes and more! 
  • Good compensation and 25 paid holidays per year (public holidays excluded); 
  • Unique start-up company culture with motivated colleagues next to Amstel station!

Have We Caught Your Attention?

Do not hesitate to apply!

For more information, please call +31 (0)207165216.