Performance Marketing Specialist

Job description

Virtuagym is one of the leading and fastest-growing innovators in the digital health and fitness domain, offering a Software as a Service solution and multiple native apps to users worldwide. We serve over 18 million end-users, 30,000 trainers and more than 9,000 health clubs around the globe.


As a scale-up, we offer great freedom and autonomy to take ownership of projects and to develop your skills and experience with us. Our talented staff of 175+ is based out of two locations: Amsterdam, NL, and Medellin, CO. Our company culture is dynamic, informal and fun.

Our team of Marketing Performance & Strategy plays an essential role in the success of the organization. It seeks to drive growth across Virtuagym's main industry verticals and markets by developing, implementing, tracking and optimizing our activities across all marketing channels. 
As our Performance Marketing Specialist you will be the professional managing all our campaigns across different paid channels. Will you join us in our quest to create a healthier and happier world?


What this role looks like

You will be responsible for setting up the strategy and handling the ongoing management and implementation of Virtuagym's paid campaigns. You will work with your colleagues in the Performance & Strategy team to provide the best results and manage the advertising budget in an efficient way, at the same time you'll work with the Brand & Content team in order to localize your campaigns across different markets and have the best creatives for your needs. 


Some of your key tasks will be

  • Monitoring performance and optimizing our paid campaigns across different channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to achieve the company goals;
  • Setting up and optimizing bid strategies;
  • Analyzing and explaining the cause of unexpected behavior of the performance;
  • Assessing and adopting new paid media channels, features and tools;
  • Reporting results.

Requirements

What you bring to the table

  • Bachelor's Degree - preferably in Marketing Management, Economics, Business Management or similar;
  • You are fluent in English, a second European language is a plus;
  • 2+ years of hands-on experience managing SEA and Paid Social campaigns;
  • You have great analytical skills with experience using Google Analytics;
  • You have a proven passion for digital marketing;
  • You have agency experience (preferably);
  • You think proactively, have a hands-on mentality and are data-driven.


Important note:
please do apply if you meet 80%+ of the criteria. At Virtuagym we hire great people, not just resumes. If you can't check off a few requirements but are a fast learner, we’d love to hear from you!


Here’s why you should come work with us

Next to being inspired daily by talented and motivated colleagues and having plenty of opportunities for personal and professional growth, these are the main Virtuagym perks:

  • Join one of the fastest growing scale-ups in Amsterdam, within the awesome fitness tech domain!;

  • Join a diverse and international team made up of over 30 nationalities, working in an informal and fun environment;

  • We are remote-friendly, meaning you can work from home whenever you want. Our office is based in Amsterdam, but we're considering fully remote applications;

  • We provide a full-time contract, 25 paid holidays per year (based on a full-time contract), 8% holiday allowance, and pension plan;

  • An opportunity to grow fast with the company, including a lot of support from the management team and the opportunity to keep developing yourself;

  • Stay healthy with our Health Program: we provide monthly contribution towards your gym subscription, fresh fruit daily (when being in the office), and a Friends & Family gym discount;

  • We love to learn: join our knowledge exchange sessions, Lunch and Learn sessions for personal development, and more.


Ready to join us?
Please do not hesitate to apply by clicking the ‘Apply for this Job’ button below! We will get back to your application within 10 working days.

For any questions on the vacancy, please get in touch with the recruitment team at recruitment@virtuagym.com.

* Please note that we do not collaborate with third parties to fill this vacancy, so third parties are kindly asked not to contact us about this role.